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June 28, 2020

Exibition

Deficiency of the exhibition (1) Design of booth The booth area is small, the position is relatively biased, the poster design is relatively simple, and it is not beautiful enough, which affects the sight of some visitors and indirectly affects the company's brand promotion. (2) The company's first publicity film was not produced well enough, the subtitle design was not attractive enough, and the brand's promotion efforts were not enough. As a result, the publicity effect of the publicity film did not meet expectations, and will be improved at the next exhibition. (3) Staffing Due to the company's single product, 2~3 salesmen and a technician are the basic requirements. However, when there are more types next time, you can consider 3 to 4 salespersons, and consider that there are many salespersons in the company. For salespersons who are interested in exercising at the exhibition, they can take turns to receive customers at the exhibition. The salesperson needs solid professional product knowledge, reflects a good mental outlook, and actively recommends to visitors. It can exercise more to communicate and explain with customers in a timely and accurate manner, and improve sales negotiation capabilities. A service reception desk can be set up to answer customer inquiries and questions. (Hint: Information, product promotional materials can be placed on the shelf of the service reception desk.) As shown in the figure:
 
(4) Product display Plan the number and placement of exhibits in advance, and be good at taking advantage of geographical advantages and dynamic display, such as the use of models, prop videos and live demonstrations. Considering that buyers will go to the trial zone to test the samples, the remaining samples in the exhibition hall are too thin. Taking advantage of the absence of the company's facade in the opposite exhibition hall, this time the exhibits and posters were placed in the aisle to play a certain appeal. Next time, you can add accessories to the product to add more attention, such as golf stands, police boxes, billboards, etc. At the same time, using the highlight function of the light, I believe that the effect of the next exhibition will be greatly improved. (5) Exhibition gifts At this exhibition, many suppliers have set up gifts, and the gifts are also divided into several grades. Such as 1C17himiway Chinese bow U disk (you can customize the logo, with promotional videos and posters inside), Ascent's non-woven bag (printed logo, convenient for customers to take brochures and business cards). This not only attracts visitors who are more willing to know product information, but also In the face of large customers, if we have some good gifts, we can also promote future cooperation. The above is the summary of this exhibition In general, this exhibition is relatively smooth after everyone's efforts, and the company's brand has also been promoted very well, the salesperson has also been well trained, and has a broader understanding of the exhibition and industry.

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