Exibition
Deficiency of the exhibition
(1) Design of booth
The booth area is small, the position is relatively biased, the poster design is relatively simple, and it is not beautiful enough, which affects the sight of some visitors and indirectly affects the company's brand promotion.
(2) The company's first publicity film was not produced well enough, the subtitle design was not attractive enough, and the brand's promotion efforts were not enough. As a result, the publicity effect of the publicity film did not meet expectations, and will be improved at the next exhibition.
(3) Staffing
Due to the company's single product, 2~3 salesmen and a technician are the basic requirements. However, when there are more types next time, you can consider 3 to 4 salespersons, and consider that there are many salespersons in the company. For salespersons who are interested in exercising at the exhibition, they can take turns to receive customers at the exhibition. The salesperson needs solid professional product knowledge, reflects a good mental outlook, and actively recommends to visitors. It can exercise more to communicate and explain with customers in a timely and accurate manner, and improve sales negotiation capabilities.
A service reception desk can be set up to answer customer inquiries and questions. (Hint: Information, product promotional materials can be placed on the shelf of the service reception desk.) As shown in the figure:
(4) Product display
Plan the number and placement of exhibits in advance, and be good at taking advantage of geographical advantages and dynamic display, such as the use of models, prop videos and live demonstrations. Considering that buyers will go to the trial zone to test the samples, the remaini
